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Ivan Silva

Product Designer

I turn complex systems into intuitive journeys — from in-car payments to energy platforms — always with a focus on clarity, empathy, and results.

Current: Staff Product Designer at BMW Group (Mobile Apps)

From Lisbon, Portugal. Based in Amsterdam, Netherlands

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Product design
From Static to Contextual
Turned a leading automotive’s companion app into a smarter, context-aware experience used by 14M+ drivers: boosting feature adoption by +17 p.p. and cutting task time by 40%.
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Product design

Enhancing In-Car Parking Payment

Redesigned BMW’s parking payment flow to feel effortless: mobile-first setup and proactive reminders. Result: higher adoption, fewer abandoned sessions, and lower support costs.

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UX/UI Design

Optimizing Endesa’s Web Portals

How strategic UX research and design drove 32% conversion improvement and international adoption.

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UX/UI Design

Millenium BCP interactive invoice

Redesigned Millennium’s paper invoice into an interactive digital experience, improving readability, usability, and information structure.

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